SWOT Analysis

SWOT Analysis or SWOT Matrix describe about the Strength (S), Weakness(W), Opportunity and Threat (T). This article try to cover following point about the SWOT analysis.

Q 1 What is SWOT analysis?

Q 2 What are the Element of SWOT?

Q 3 Why researchers use SWOT analysis?

Q 4 In which discipline Researcher use SWOT analysis?

Q 1 What is SWOT analysis?

SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning or new innovative service or improve any existing.

Elements of SWOT

Strength: –

Strength are Advantages, plus existing Resources of individual, groups, Team, institutions, Organisation.

Weakness:-

Weakness are the disadvantage and Limitations of individual, groups, Team, institutions, Organisation

Opportunity: –

Opportunities indicated as positive forces/ Area of Improvement +Avail the chances to explore the expansion out of the box.

Threat:-

Threats are the negative forces external trouble or obstacle in progress.

SWOT Matrix

Strength and Weakness are internal Factor

Opportunity and threats are external factor

Strength and opportunity are positive forces

Weakness and Threat are negative forces

Q 2 Why do researchers use SWOT analysis?

Researcher uses SWOT analysis in any decision-making situation or planning initiative   

1. SWOT uses in like commercial organizations, Business enterprises, governmental units, and individuals.

2. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

3. SWOT analysis may also be used in pre-crisis planning and preventive crisis management.

In short summary SWOT analysis use in Strategic Planning, Matching and converting/Competitive advantages, Corporate planning and Marketing.

Q 4 In which discipline Researcher use SWOT analysis?

SWOT analysis use in the Academic discipline of Social Science, Business administration, Economics, Management and marketing disciplines.

How to cite this Article

Ali, MY (08 Sep 2021). SWOT Analysis. https://profileusuf.wordpress.com/2021/09/08/swot-analysis/

References

Humphrey, Albert ( 2005). “SWOT Analysis for Management Consulting” (PDF). SRI Alumni Newsletter. SRI International.

Blake, Martin; Wijetilaka, Shehan (22015). “5 tips to grow your start-up using SWOT analysis”. Sydney. Retrieved 31 August 2021.

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